Sunrise Events Vietnam (SEV) was established in 2015 and is the exclusive licensee of the World Triathlon Corporation for IRONMAN 70.3 and IRONKIDS events in Vietnam. SEV’s vision is inspiring individuals to embrace their full potential through the power of sports and healthy habits. Starting with Vietnam, the company’s mission is to create the most sought-after mass participatory events, expand the health and wellness ecosystem and deliver transformative and sustainable impact to individuals, businesses, and communities we serve. SEV also organizes leading endurance sports events and one-of-a-kind experiences including the Techcombank Ho Chi Minh City International Marathon, Vinpearl Luxury Landmark 81 Race to the Summit, Sabeco Rise with Vietnam relay run and The Hot Air Balloon, Yacht and Water Sports Festival, officially opened in Thu Duc City, Ho Chi Minh City.